Recently, we had the pleasure of welcoming a new member to the TextMinded team: Yanyan E. Ding. Yanyan’s role as Country Manager is key to our success in China.
What did you work with previously, and how can you use your experience at TextMinded®?
I was the Key Account Manager at DI-Asia Base for two years, a partnership between market research firm Asia Base and the Confederation of Danish Industries to incubate Danish startups in China. Prior to this, I had five years of work experience with marketing and communication from Microsoft and IBM.
My experience from large multinational companies, fluency in Danish, English and Chinese, in-depth understanding of both the Danish and Chinese cultures as well as project management skills are important in my role as the Country Manager in China for TextMinded.
Why do you want to work in the language industry?
It is really exciting working in an industry with constant and rapid development on the technology front. I would like to contribute to developing long-standing partnerships with clients by delivering intelligent solutions and industry-leading advice which adds significant value to both internal and external communication.
What do you look forward to the most at TextMinded®?
A great reason for joining TextMinded is because it is one of the leaders in its industry. There is also an exciting opportunity to be part of its global expansion to China where the demand for efficient communication across projects, languages and markets is ever-increasing. China has a large potential, as many Nordic and other foreign companies have set up their Asian headquarters in the country.
We are all happy to welcome Yanyan to the team, as well as adding China to the catalogue of countries we are now present in.